Stadium · Self-Order Kiosks

Brentford FC

Client

Brentford FC

My Role

Project Manager

Bars Converted

Project Scope

Kiosk Rollout (UK First)

Project Overview

Brentford FC became the first football stadium in the UK to implement self-ordering kiosks across its main bars. All traditional tills were replaced with kiosks across 12 bars, enabling a seamless ordering experience for fans.

The kiosks allowed pre-ordering for half-time, meaning orders could be collected instantly during the interval. This reduced queue times, cut staffing costs, and naturally encouraged upselling — increasing the average basket value.

My Responsibilities

Managed the rollout of self-ordering kiosks across 12 stadium bars
Defined pre-ordering and half-time collection workflows
Organised staff training on kiosk usage and troubleshooting
Monitored performance metrics such as queue times, sales uplift, and average basket value
Ensured a smooth fan experience and operational efficiency during match days

Implementation

The project involved replacing all traditional tills with self-ordering kiosks across 12 bars. Integration with the stadium's existing payment and inventory systems ensured accurate transaction processing.

Staff were trained on-site to support fans using the kiosks, and a team of 2 project staff was scheduled across match days to provide technical and operational support.